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Google Business Profile optimization for contractors. Are You Losing Local Customers Without Even Realizing It? How Your Google Business Profile and Website May Be Holding You Back in Coastal Georgia

  • Writer: Greg Amy
    Greg Amy
  • Jun 15
  • 3 min read

Updated: Jun 21

Are you a services contractor, do you have an Google Business Profile Optimized for local search in your area? If you are reading this, think again,


Probably don't know this, but you are Set Up Like a Local Store… or a City-Dominating Service Pro. How?

Hey there — if you’re a business owner in Savannah, Hinesville, Richmond Hill, Jesup, Brunswick, or anywhere else in Coastal Georgia, I need to share something important with you — especially if you’re running a plumbing, HVAC, roofing, or pressure washing business.

It’s something I see almost every day…


💥 The Big Mistake That’s Costing You Local Leads

Many contractors unknowingly set up their Google Business Profile un-Optimization (GBP) and website like a retail shop — not like the mobile, multi-city service business they really are.

Here’s what that looks like:

  • GBP shows your physical address (instead of being hidden for service radius)

  • You list 10+ cities on your GBP

  • But your website only talks about one or two locations

That’s a problem.


❌ Why That Setup Is Killing Your Reach

Google’s smart. It compares your GBP and your site. If it doesn’t see matching signals, here’s what it thinks:

“They say they serve Brunswick and Glennville — but I don’t see any proof on the website... I won’t show them there.”

What happens next?

  • You disappear from maps

  • Competitors take over in cities you serve

  • 💸 You lose real jobs to weaker companies — just because they’re structured better


🔎 Your Business Might Be Invisible in 80% of the Cities You Serve

At SERPx, we’ve worked with service pros all over Coastal Georgia, including:Hinesville, Walthourville, Jesup, Ludowici, Richmond Hill, Glennville, Savannah, Brunswick, Midway, Riceboro, Garden City, Pooler, and Darien.

And one thing is almost always true: they’re missing visibility in places they could already be working.


✅ What You Should Be Doing Instead

"Visual comparison of storefront business vs. Google Business Profile Optimized (SAB) showing limited vs. expanded local coverage for Google Business Profile SEO."
An Optimized GBP utilizes the Service Area Business Setting To Show up in planned markets. Areas of Services from GBP Needs to Match what's on the website for starters.

Here’s how SERPx fixes this problem:

  • Google Business Profile is optimized correctly once set as a Service Area Business

  • Build location-specific service pages for every city you work in

  • Add local schema markup to prove your coverage to Google

  • Make sure your GBP and website say the same thing

  • Add city names to headers, title tags, footers, and service descriptions

No tricks. No fluff. Just strong SEO that Google understands.


🧠 This Isn’t About More SEO — It’s About More Customers

You don’t need a new logo.

You don’t need to “rank for general keywords.”

You just need to stop sending mixed signals.

When we clean this up, here’s what happens:

  • 🚀 3X more Map Pack visibility

  • 📞 2X more real calls

  • 💬 More reviews, LSA conversions, and inbound form leads


🎯 Want to Know How You’re Set Up Right Now?

If you’re in Savannah, Richmond Hill, Hinesville, Jesup, Pooler, Brunswick, Midway, or surrounding areas — we’ll give you a Free Local Visibility Snapshot, showing:

  • Where you currently show up

  • Where you’re missing entirely

  • Technical reasons why

  • And how to fix it


Final Thought:

You already serve your region — it’s time your online presence reflected that.

Let’s build a structure that Google trusts and customers find.


Know where you stand. Take back your local visibility.


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SERPx
Veteran-Owned | Bilingual (English & Spanish)  
Serving Georgia, South Carolina & North Florida  
Based in Hinesville, GA 31313  
(912) 419-8626  
Helping local contractors dominate search with advanced Local SEO, GBP optimization, website design, and high-converting PPC.  

Service Areas: Augusta GA, Fort Stewart GA, Savannah GA, Richmond Hill GA, Jesup GA, Glennville GA, Darien GA, Columbia SC, Charleston SC, North Charleston SC, Mt. Pleasant SC, Myrtle Beach SC, Beaufort SC, Hilton Head Island SC, Jacksonville FL, Ludowici GA

Need help outside these areas? Call us—we're here to grow your business.
 

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